Logo: The Term Progress in Different Cultures
Logos: GIZ, Goethe-Institut

Progress | A goat with a taste for Coca Cola? Namibia

Skip navigation
End of navigation

Right column

A goat with a taste for Coca Cola?

Since Namibia became independent in 1990, ‘first world’ products like Coca Cola have found their way even into the parched rural areas of the country, and on such a scale that, the crates of drinks piled up in the background, we have to ask if the goat might already be so fussy that it prefers Coca Cola to water. This is progress as seen in rural Namibia over the last 14 years. The construction of a Coca Cola factory in Sudan, where the people believed they could become part of global progress by consuming first world products reminds us of this. This must not mean, however, that their wisdom and values are excluded from progress of this nature.

Joseph Madisia
Windhoek, Namibia

next photograph
previous photograph



all photographs
(1.7 MB)